Experienced social media managers and by extension digital marketing experts do not joke with a content calendar. They know that a content calendar is the foundation upon which they build their work. That's right from the beginning to the end. A content calendar guides a social media manager. It helps him to become organized and focused. It serves as a checklist. It guides and directs on how a content should be made, when a content should be made, who is a content meant for (audience targeting and segmentation), what should be included or removed in a content, where is the best platform to post a content and why a content should go out at specific times of the day. In shedding more light to the power of a content calendar, Naijaloveinfo brings to you the 10 reasons a content calendar matters more than you could ever imagine as copied. It’s not unusual for content marketers to lapse into ‘content slumps’, running out of ideas, or missing a deadline or two, and taking lengthy spells ...
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