In today's digital ecosystem, the slogan is simple: content is currency . Yet, as the noise of constant online chatter increases, merely having content is no longer enough. Brands must transcend traditional marketing and embrace the power of what is often called "brand journalism." This pivot requires more than just a copywriter. It demands a skilled, dedicated content writer whose work is rooted in journalistic integrity, deep storytelling, and a strategic understanding of your brand's unique narrative. If you’re relying solely on press releases or sporadic blog posts, you are leaving an enormous amount of organic visibility and audience connection on the table. The shift from selling to informing is the key to building trust and establishing genuine authority. Here are five undeniable reasons why investing in a specialized news content writer is not just a luxury, but a critical necessity for any forward-thinking brand aiming for sustainable growth and market ...
Experienced social media managers and by extension digital marketing experts do not joke with a content calendar. They know that a content calendar is the foundation upon which they build their work. That's right from the beginning to the end. A content calendar guides a social media manager. It helps him to become organized and focused. It serves as a checklist. It guides and directs on how a content should be made, when a content should be made, who is a content meant for (audience targeting and segmentation), what should be included or removed in a content, where is the best platform to post a content and why a content should go out at specific times of the day. In shedding more light to the power of a content calendar, Naijaloveinfo brings to you the 10 reasons a content calendar matters more than you could ever imagine as copied. It’s not unusual for content marketers to lapse into ‘content slumps’, running out of ideas, or missing a deadline or two, and taking lengthy spells ...